G. H. (Gman): Actually they do supposedly have the rights to every iteration of Mothra, Rodan, and King Ghidorah, but good luck ever seeing them make any of those. "Not popular enough" my foot.
True, and I am very grateful that there's and affordable line of well-articulated, fairly accurate Godzilla figures in the first place, that's a childhood dream come true.
The problem is that there aren't other lines of this caliber. Aside from SHMA, the only representation for the majority of my favorite kaiju are either immobile statues or barely poseable vinyl figures. NECA is pretty much my only avenue for the type of figures I like, and them refusing to branch out, especially after we got a taste of what that could be like with KOTM, is what frustrates me.