HELPP ME! IM CONFUSED!!!!!

Taaaaake a breath, buddy. Just take it easy for a sec. Sit down, if you have to. Once you've collected yourself come on back.

It's not about anticipation. It's about who's dishing out money for marketing. I'm pretty sure that Spiderman is just flailing out big bucks to keep people hyped. Honestly I could care less about the kid. Edwards isn't spending as much money in marketing and is keeping it reserved to make the anticipation hype the people even more. It doesn't have to do with the most anticipated, instead it's about who's buying space for tv, posters, radio spots, ect.

Whoa buddy, switch to decaf!  There's nothing to worry about. :) Taking the hype, popularity, and anticipation out of the picture, what really matters is that we get a good film.  There is plenty of hype and excitement for Godzilla to ensure it does well, but even more importantly, everything points to the film being simply incredible, whether its popular or not.

The studios were nervous about Godzilla 2014.  They still are.  Godzilla 85, Godzilla 2000 and Godzilla Final Wars all flopped.  While Godzilla 1998 may be the most hated movie of all time (it is to me). Furthermore other monster-type movies like Pacific Rim, Jack the giant Slayer and Walking with Dinosaurs lost money, too.  Even Peter Jackson's King Kong, which needed to gross about $600 to break even, did not make money for the studio.  So the studios had to be mindful of their budget.  They didn't want to over spend and then wind up wih another flop.  So far it appears as if the buzz is positive, which will help the box office for the opening week.  If they do well initially they will probably add to the marketing budget.  Legendary's CEO said they needed to make about $450 million in order to break even.  You can pretty much predict how much a movie will ultimatedly make if you mutiply the opening weekend's gross times 3.