New Godzilla x Super7 Merchandise Partnership

TOHO and Super7 have announced that they have formed a new partnership.

Press release:

San Francisco, California – January 27, 2021 – Super7 is excited to collaborate with Toho International, Inc. to bring the King of the Monsters into its world of ReAction figures and more.

The debut 3.75" articulated Godzilla ReAction figure is scheduled to arrive this summer, along with a capsule collection, offering various products, including apparel and accessories. More Godzilla product will follow later in the year, escalating in 2022 with ULTIMATES! figures.

“It is not a stretch to say that Godzilla may be the most important license to Super7’s history, and one we hold with possibly too much reverence,” said Super7 Founder & Owner, Brian Flynn. “The genesis of Super7 started with Godzilla, and we can’t wait to add that same Super7 love and affection to Godzilla’s future.”

Super7 launched in 2001 as a magazine filled with content about collecting vintage Godzilla toys; from Marusan and Bullmark vinyl figures, die-casts and tin toys, to Shogun Warriors, featuring characters from Hedorah and Kamikaras to Rodan and Mothra. The first toy Super7 produced was a grey color variant of the Baremodel 1954 Godzilla, sold through a coupon available only in the first issue of the Super7 magazine in 2001.

“It was here that we started with our love for a giant rubber suited reptilian phenomenon,” added Flynn.

“Super7 oozes that cool factor in all its products, so we’re thrilled to bring Godzilla into their portfolio of premium products, including the popular ReAction Figures, ULTIMATES! line and more,” said Lora Cohn, Managing Director, Toho International, Inc. “Beyond quality products, Super7 brings so much meaning to Godzilla, with a team deeply passionate about the brand. We’re excited to offer this all-new line of products based on the King of the Monsters, and we think fans can truly feel the passion and love put into them.”

ReAction Figures celebrate the iconic action figure of our childhood. The unique size and sculpting style is simple while allowing the imagination to go all in on daily adventures. With ReAction Figures, Super7 continues the classic action figure style while making the figures we wished we had while growing up.

Super7’s super articulated ULTIMATES! 7” figures are the premiere fan product. They are made-to-order figures that come with a huge assortment of extra features, making them the most exceptionally intricate expressions of the character that can possibly be made.

To stay up-to-date on Super7, visit Super7 or @Super7 on Instagram.

ABOUT TOHO

Toho Company, Limited, is a Japanese entertainment studio focused on the development, production, exhibition, and distribution of powerful live action and animated content including motion pictures, television and theater. Founded in 1932, Toho remains a prominent force in bringing brands and original storytelling with versatile talents to audiences worldwide. Its subsidiaries include Toho Cinemas, the highest grossing exhibition company in Japan, and Toho International, Inc., a U.S. established incorporated company that manages and commercializes Toho’s intellectual property portfolio. To learn more about Toho, visit: www.toho.co.jp/en/.  

Follow Godzilla! 

Twitter @TOHO_GODZILLA

Instagram godzilla_toho

Web www.Godzilla.com

ABOUT SUPER7

Founded in 2001, Super7® is the premier pop-culture design house and producer of toys, apparel and collectibles based in San Francisco. Led by designer Brian Flynn, Super7® has harnessed the graphics, aesthetics and energy of his obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. Visit Super7 for more information.