Godzilla's Design is changing? or is it not?

On the third picture, Godzilla looks like the Trololo Guy AKA Eduard Khil. XD

@GodzillaFrance, I totaly agree!

well they look very similar, it's probably just Big-G pictured at diffrent angles,but the empire magazine is the FINAL desgin. I'm preety sure

Being a very active artist, I believe this is a result of several factors, one being that Legendary may be doing their best to hide what little of Godzilla's true design they can (unlikely), or it is simply because of artistic style.

As for the magazine design, the color is not actually his color. It is because of the lighting (presumable sunrise or sunset), and the choice of shading and highlighting by the artist. It is fairly obvious that it is in no way his final coloration, but quite evidently his final design.

To explain the green coloration of Godzilla in any form is simply because that is how Americans have always corrupted Godzilla's colors (old posters and a cartoon evidence this).

To explain why his anatomy constantly shifts; that is probably, extremely likely, of the fact that many of the things released for the public to see are not actually the finished material. Therefor, none of it is actually finalized. Except, quite likely, the Empire Magizine (but, as I said, the colors are a result of artistic choice and the scene in which Godzilla was placed).

the images are not changing neither is godzilla's design, these images you show are from a mobile game, kids toys, and other merchandise besides empire magazine gave us first view of godzilla :)

The only ones that seem to be accurate to the design is the Jakks Pacific Giant Size Godzilla and NECA.

I wonder if the Godzilla is ever changing due to post production or if its story related. I think the differentt colors are due to battle damage, that lates image he looks pretty jacked up in

What if: Godzilla is growing rapidly in the film

What if: If his spines are used as weapons and he can extend and withdraw them at will, that would be a neat feature, could explain the difference in size of them

What if: There actually is more than one Godzilla, I said on an earlier post that the finale could be a "Gorgo" moment where at the last minute, momma zilla saves her infant from the mutos and man.

My 2 cents...