As much as I would love to see a Sears or a Burger King get destroyed by a giant monster, I'm hoping if there is product/business placement, it won't be too obvious. I realize that it is common for large budget films to show a brand of something in the background, but if it is too excessive, it may take the audience out of the mood. When I think product placement, Godzilla is not anywhere near the things that pop up in my mind. Remember the Taco Bell ads with Godzilla when '98 came out? Yeah... that is exactly what I DON'T want to happen with this film.