I have the best answer to the question of marketing.

Well, at least this is the last collaboration of WB and Legendary. But why did WB have to target Godzilla of all movies.. My one wish is for people to think that the TRUE Godzilla is the one from the Japanese(And the Legendary version), while the 1998 is a another monster flick. In my school, my classmates know of the new Godzilla movie(Yes, even the ones who aren't fans), but treat it as the sequel to the 1998 Godzilla movie. If you ask me, the 1998 Godzilla, no, ZILLA, isn't that bad as a standalone flick. My only problem is that the aforementioned flick has the name "GODZILLA". That's what made people think that the Legendary Godzilla is a sequel to the Zilla movie. But Gareth Edwards did mention that this new movie will wipe away the image of the fake Godzilla from the minds of people forever, and replace it with it's rightful heir: GOJIRA or GODZILLA, THE KING OF THE MONSTERS. 106 days more to go, people!

Your good Armageddon.

So they share rights? That makes it very unlikely a sequel will ever work out as getting things from 2 different companies to agree to a contract with both owning the monster is not an easy thing to do.

Well heres the thing Godzilla isnt the first movie to be affected, ever wonder why the Pacific Rim marketing was so bad? ;)

Yup, but this is how it's been from the get go. If sequel is greenlit it will either A) have to be made by both studios again or B) the rights will have to be renegociated with Toho involved. Making it even more difficult with a third party.

Not that anyone should be worrying about this stuff right now anyway. The movie has to succeed first for that to even be considered.

But the stuff about WB trying to sabatoge Godzilla is bull. It's Legendary's marketing agency that's pulling the strings. And guess what? It was Legendary's marketing agency that was responsible for Pacific Rim as well. There's an article that was released late last year that says Legendary fired the marketing heads responsible for Pacific Rim. NOT WB.

Here's your proof: 'Pacific Rim' Marketing Exec Exits Legendary for Paramount

This is an old debate that Valkorin didn't know was pretty much over.

i know this is all opinion but you some of you guys should really stop calling warner bros ass holes just because their marketing from the trailer up to now doesn't seem really good, i can understand that tehy were too secretive after 2013 comic con up to the tariler, but the marketing (in my opinion) has been as normal as any other movie and none of the plot has been given, this is what TA spiderman 2 seems to be giving too much of the story, we know who the villians are and what they look like in TASM2 but most of us have no idea what the MUTO's look like and we know nothing about them. XMEN DOFP's plot has links in the comics but i don't know what the plot invloves but i know about the sentinals and xmen dofp isn't going to be on the super bowl.