New Chinese Godzilla 2014 Theatrical Poster Revealed!

Dangit. lol i hate it but i love it, I hate it cause it makes me want to see the sequel SOO BADLY!!! and i love it cause its so COOL. Im certain the sequels gonna come out in 2016!

The  thing that bothers me about posters like this, is how misleading it was.

Given Godzilla's past, say 1954, which was referenced by Edwards and others as a 

basis for this film in some manner, when you see that poster it leads you to think

a certain way. Same as Cranston selling the film etc.

I hope in the future, we get some honest advertisments that only imply 

something that the movie is truly about.

That is an exceptionally fascinating and neat image! I happen to agree with Talisman; it is somewhat misleading. To look at this poster, I would assume Godzilla is going to be a horror against which Mankind must battle. However, the film is anything but a showdown between the human race and Godzilla. Regardless, the film was, in my opinion, quite awesome - as is this new poster! :)

A misleading poster indeed. Looks like Legendary hasn't learnt. They really ought to stop marketing it in such a way as if Godzilla is going to terrorize mankind when this didn't even happen to begin with. It's like advertising a car telling people how great it looks and the wonderful features it comes with, only to visit the showroom and you don't even get what you see. And that's a wrong marketing tactic, which leaves a bitter aftertaste.  

No wonder sales in the box office are slumping faster than expected in the US and overseas too. This chinese poster's liner says ' The King has returned' - which is rather irrelevant. As an Asian myself, I along with many others grew up watching Godzilla terrorize mankind and evoke more fear to mankind than the adversaries of Godzilla himself, and suddenly this movie turns Godzilla into a Gamera of sorts and doesn't even deliver the punch whenever the scene calls for it. Certainly not what Asian audiences are expecting.  Cloverfield is more terrifying to watch in comparison. Even at home here in Singapore, in just two weeks Godzilla has dropped from #1 in the box office to #7 at present and the last weekend between 5-8th June, sales was down to just $41,000, and Godzilla has been reduced to a B-grade movie slot with only 2 time slots per day in every cinema. I'm totally shocked. 

During the debut of the movie, I could see lots of negative remarks coming from my FB friends in Hong Kong, Philippines and Malaysia, and basically to sum it up - They felt cheated. Unless the Chinese are going to react much differently from the rest of the Asians, Godzilla will need to generate at least $100 million from China alone in order to breach $500 million in combined sales. If Legendary continues with this sort of marketing, they can be sure the Chinese will be more aggressive when they criticize this movie on social media. 

I am disapppointed because this Godzilla 2014 had all the right ingredients and effects to become a huge-blockbuster generating over $700-800 million in sales. I so much hoped this was the case but right now we are just looking at a modest $500 - $570 million estimate in combined sales in the end. Even right now X-men Days of Future Past, despite opening one week later had already reached $618 million in sales. I blame it on the marketing and the style of direction. 

If there's anything I hope Legendary would change, its the change of director for the sequel. If they are sticking to Gareth Edwards, they can be sure the next movie will not even make as much as this current movie cause audiences already know what to expect from this Director. And get rid of that misleading marketing - its harming the movie's prospects rather than helping.  

May I suggest that you close your eyes after looking at the poster for a second so you get a real feel for how the movie is.

I agree with pretty much everything already said. I liked the movie, I just wish it was advertised differently. They showed the ads that would get people in the theater, not get you excited for the movie you are really going to see. I would've gone to watch it if it advertised Godzilla as he was portrayed in the movie. However the trailers, posters, even Gareth himself told me "Godzilla would be a beast and destroy everything, while fighting other monsters, and Bryan Cranston" which isn't what happened at all. But all the destruction in the trailers was never done by Godzilla! He didn't even step on land until 2/3 of the way through!

I know trailers generally exaggerate what happens in the movie, but this is ridiculous.

If you made a movie that truly represented that poster, your looking at approx 600-700 million.

Huge blockbuster it would have been. The opening would just be the beginning. It would probably 

have legs after a drop off to keep even for a bit. China would be huge.

This poster should have been used for the sequels, imagine the UN believes Godzilla is just an animal and killed the MUTO's out of instinct, without any proper reason, and believe he is a threat and  try to kill him with stronger bombs and not to be too "Pacific Rim-ish" but make Jet Jaguars to take him down. Then Gareth could pay homage to the Showa Era where Godzilla "only hates humans because they hate him" and he starts to destroy cities, but then being forced to save mankind when Biollante or King Ghidorah surfaces, porving the UN wrong when he uses intelligence some time. 

I really like the Chinese Poster of Gojira!

Looks impresive to me!
Of course it don't really fits to the Movie.
Very good made, even if it don't reflect the Movie.
Everything is Perfetly made.

And look at the Details.
Not every Poster look so good.
Godzilla looks good at this Poster too.
Except that this is indeed a misleading poster
Leave the Fact aside, the Poster itself is well made.
And I loved the Movie, even if they have chanced the Theme.

Devasation still happens, but now Gojira is like Gamera.
Even this Fact could not stop me from watching this Movie.
As I said, missleading but I still like the Movie.
Cause it's a Gojira Movie with Gojira in it.