Legendary's team is in charge of the marketing. WB is just footing part of the bill. (Likely 25% of the marketing, much like they did with the movie.) And for those of you thinking this is the same marketing team as Pacific Rim, you're wrong. The people in charge of Pacific Rim's marketing plan were let go (fired) from Legenday Pictures late last year.
And I don't believe for a second anyone here has "lost interest" because they feel so self-entitled to another trailer. All of you will be there opening weekend whether you like the marketing or not.
As far as I can tell, Legendary's marketing is working. Look at all of you: You're chomping at the bit for this movie and whining and complaining because another trailer isn't out yet.
Marketing is also about timing, not how early you get it out. The Godzilla trailer and spots need to come at a time when it won't be overshadowed by other movies coming out. You really think anyone is going to give a damn about Godzilla TV spots before Spider-Man 2 comes out? After Spider-Man arrives in theaters I expect to see a lot of TV spots because the hype for that movie will have died down and the next big thing, two weeks later, will be Godzilla.
The only people that are to blame right now is yourselves for wanting/expecting something new every other day. Marketing blitzes don't work like they did in 1998 folks. Those days are over. What you should be more concerned about isn't when they're going to release the marketing material, but how. "How" is far more important and impressionable than "when", which is subjected to other studio's movie schedules.
"'Nostalgic' does not equal 'good,' and 'standards' does not equal 'elitism.'" "Being offended is inevitable. Living offended is your choice."
