Forbes is saying Godzilla will flop - let's not let that happen.

Chris
AdminSpaceGodzillaJanuary 23, 20141711 Views17 RepliesA sad read this afternoon for me, coming across a new article put out by Forbes. The article claims that Godzilla is going to be this year's biggest flop. They attribute the claim mainly to Godzilla's marketing strategy. I will agree, I would have expected the Godzilla hype train to be moving at a faster pace since we've hit 2014, but I do think the film can still be a hit if Legendary and WB start posting more from their official accounts, with images, artwork, anything really. I've seen promotion for their 300 sequel, but even that's been slow paced, and that film comes out in like 2 months.
They say since WB is only co-financing 25% of Godzilla, that it isn't a major priority and that the marketing will suffer as a result, which will lead to poor box office results. They also confirm there won't be any Super Bowl trailer for Godzilla either, while other films like Amazing Spider-Man 2 will have a spot.
You can read the entire article here.
I like to remain optimistic myself, and I think Godzilla's serious tone and cast lineup will definitely interest people who may not have been too keen on Godzilla in the past. But I will agree that the marketing needs to hustle up a bit.
I realize Studios have schedules and plans for such things, but I want to see this film spawn some sequels. I want to see it do well and the only way that is going to happen is if everyone, eveywhere knows its coming out, is excited to see it and is fed new info about it on a daily basis.
Pacific Rim had a sporadic marketing campaign, with a ton of viral material being posted one day, then a month of nothing. I understand letting the content "sink in", but the Studio needs to keep on people's heels, reminding them whenever they turn on their phone or check Twitter and Facebook, that GODZILLA IS COMING.
They did a great job with the Encounter, but that was for such a small portion of the fan base and an even smaller portion of audiences who could see the movie.
I'm doing my part by running this website and posting as often as I can on our social media feeds to help spread awareness. I think that's the best form of marketing - constant marketing. Tease it, release it, wait a bit. Tease something else, release it, wait again. It keeps people interested. Same goes for a website. If you post one article one day and then don't post again for 3 weeks, people might check back on day 2, 3 and 4. But after day 5, they'll figure you've given up or have nothing left to share, and BAM - you just lost readership.
I'm no knocking Legendary or WB, I'm trying to help and I want all of you on this site to help too. Share our posts, share Legendary and WB's posts, really help spread the word.
I want Godzilla to make $600M+ at the box office. On a $160M budget, that would ensure Studios make enough to warrant a sequel and would prove sites like Forbes and all the other naysayers wrong.
What do you think?
Predator: Badlands - coming November 7th, 2025