
Chris
AdminSpaceGodzillaJan-23-2014 4:33 PMA sad read this afternoon for me, coming across a new article put out by Forbes. The article claims that Godzilla is going to be this year's biggest flop. They attribute the claim mainly to Godzilla's marketing strategy. I will agree, I would have expected the Godzilla hype train to be moving at a faster pace since we've hit 2014, but I do think the film can still be a hit if Legendary and WB start posting more from their official accounts, with images, artwork, anything really. I've seen promotion for their 300 sequel, but even that's been slow paced, and that film comes out in like 2 months.
They say since WB is only co-financing 25% of Godzilla, that it isn't a major priority and that the marketing will suffer as a result, which will lead to poor box office results. They also confirm there won't be any Super Bowl trailer for Godzilla either, while other films like Amazing Spider-Man 2 will have a spot.
You can read the entire article here.
I like to remain optimistic myself, and I think Godzilla's serious tone and cast lineup will definitely interest people who may not have been too keen on Godzilla in the past. But I will agree that the marketing needs to hustle up a bit.
I realize Studios have schedules and plans for such things, but I want to see this film spawn some sequels. I want to see it do well and the only way that is going to happen is if everyone, eveywhere knows its coming out, is excited to see it and is fed new info about it on a daily basis.
Pacific Rim had a sporadic marketing campaign, with a ton of viral material being posted one day, then a month of nothing. I understand letting the content "sink in", but the Studio needs to keep on people's heels, reminding them whenever they turn on their phone or check Twitter and Facebook, that GODZILLA IS COMING.
They did a great job with the Encounter, but that was for such a small portion of the fan base and an even smaller portion of audiences who could see the movie.
I'm doing my part by running this website and posting as often as I can on our social media feeds to help spread awareness. I think that's the best form of marketing - constant marketing. Tease it, release it, wait a bit. Tease something else, release it, wait again. It keeps people interested. Same goes for a website. If you post one article one day and then don't post again for 3 weeks, people might check back on day 2, 3 and 4. But after day 5, they'll figure you've given up or have nothing left to share, and BAM - you just lost readership.
I'm no knocking Legendary or WB, I'm trying to help and I want all of you on this site to help too. Share our posts, share Legendary and WB's posts, really help spread the word.
I want Godzilla to make $600M+ at the box office. On a $160M budget, that would ensure Studios make enough to warrant a sequel and would prove sites like Forbes and all the other naysayers wrong.
What do you think?
Predator: Badlands - coming November 7th, 2025

NuclearZilla
MemberMothra LarvaeJan-23-2014 4:37 PMHopefully the marketing campaign will pick up for godzilla around March. It makes more sense to start throwing loads of money down on marketing closer to the release date, to keep hype fresh.
Let's prove this wrong c:
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G. H. (Gman)
AdminGodzillaJan-23-2014 4:54 PM@Chris
The thing is, that article is little more than re-write of this one:
Besides Michael Bay at #CES2014 : biggest box office bombs + the VOD apocalypse
That article broke Jan. 6th, and the new one steals most of it word-for-word. I wouldn't put too much stock in it.
On the reverse side, this site is saying Godzilla will be one of the year's box office champions:
10 Films That Could Rock the Box Office in 2014
Seems everyone is having a hard time telling or agreeing on how this movie will do-- it's like it's baffled everyone in the industry to run one way or the other on a stance.
As far as the marketing goes, I'm not sure what people were expecting at this point. It's being marketed just as strong as any other film and it's actually being brought to the forefront better than Pacific Rim.
If people were expecting an onslaught of posters, billboards, another trailer and tie-ins this early, that's just unrealistic. Look at it this way: Last week a ton of news websites took information from two magazines that wrote articles about Godzilla in mere days! Edwards and others announced a Godzilla comic on the way this week. Those are two major things in only two weeks folks.
X-Men, Captain America and Malificent haven't had that much pushed exposure. Transformers hasn't even begun its promotion. Godzilla's recieved more press than 300: Rise of an Empire and that comes out in a mere two months...
Exactly what was everyone expecting by now? I'm genuinely curious.

True American Godzilla
MemberMothra LarvaeJan-23-2014 5:00 PMIn my opinion, yes the movie folks do need more trailers and promotion for the film. It's still a couple of months away so they do have time for this to happen.
Just the attention they already have should, I would think, ensure that they would do well. Lots of Godzilla fans have been eager for a new film after Final Wars, not to mention a True American Godzilla after the 1998 version.
I believe in Jesus Christ, who's my Lord and Savior.
John 3:16, Job 41:1-34, Leviticus 18:22

King Godzilla24.7
MemberMothra LarvaeJan-23-2014 6:24 PMMarketing will pick up soon enough their is still plenty of time.

Reggie1138
MemberMothra LarvaeJan-23-2014 7:13 PMWith all the marketing experts employed by "LP" &"WB" you would think that they would take into account all of the recent attempts at releasing a Godzilla movie in the USA and how they failed and change their strategy. Maybe they feel the less is more approach is needed and two months before release they will reall unleash some clever marketing that none of us saw coming. Here's to hoping anyways.

Daikaiju Danielle
MemberMothra LarvaeJan-23-2014 7:14 PMYou know? Gravity won Best Picture, and it was marketed just like Godzilla is. :)
Godzilla will do well, I know it will.
"Daddy's home- cake every night,"

GhostKaiju
MemberMothra LarvaeJan-23-2014 7:16 PMForbes really needs to get their facts straight. Zilla 98 was not a bomb by any sense of the word, except critically. It made more than double its profit. And Godzilla Final Wars wasn't even released theatrically here. And the reason why Godzilla 2000 flopped was probably because people were confusing it for a 98 film sequel. There isn't a whole lot of evidence to suggest that this movie will flop, let alone be the "John Carter" of the year.

GhostKaiju
MemberMothra LarvaeJan-23-2014 7:22 PMHowever, he does have a point in the marketing sense. Now I know that whining about the marketing is the "trendy" G-fan thing to do now, but in comparison to the other films being released in May, WB is really taking their time with their marketing. Just today, a teaser for another trailer for Days of Future Past was released, a film that comes out after Godzilla. And the Amazing Spider Man 2 technically has two trailers now. The fact that a comic has been announced doesn't change how many people are going to want to go see this.

MikeyNamez
MemberMothra LarvaeJan-23-2014 7:40 PMI think its hilarious with what movies they are comparing this too. RIPD, AfterEarth, White House Down. GTFO, are you kidding me. Those movies were straight garbage which makes sense nobody would want to see it.
Pacific Rim didn't do well domestically but still was able to pull off about 600m worldwide. So regardless as long as Godzilla can mimic that it will get a sequal.

esnkd
MemberMothra LarvaeJan-23-2014 7:52 PMyou know the bad thing is they might be right in one part, the marketing for this movie is mostly off this page, what are they waiting for, the monster has been revealed, the antagonist has been reveled, muto and most of their agenda has been revealed. sooooo what are they waiting for its a few months away they really need to get on the ball with the marketing.

Kyero
MemberMothra LarvaeJan-23-2014 8:07 PMI think Forbes is full of crap authors of articles which do little to no real research and which are entirely unreliable. I read the article, and there were several false statements and "facts" throughout. Despite being panned by critics and dislikes heavily by Godzilla fans, the 1998 movie was a financial success contrary to the articles claim.

Reggie1138
MemberMothra LarvaeJan-23-2014 8:22 PMIt might not set any records but no way the movie flops unless it's terrible which I highly doubt it will be. The trailer which is just over 6 weeks old is currently at over 13 million views and counting. It's tracking quite well on rottentomatoes.com too. It will do well guys relax.

RR44
MemberBaragonJan-23-2014 8:23 PM
MilqueChocolate
MemberBaragonJan-23-2014 10:44 PMDont pay any mind to Forbes. They can't just judge a movie before they see it! These idiots just don't know what a good movie is! I don't see them working hard to make a big budget movie that took TIME and MONEY to get right! Forbes just sits at a desk and type crap and false information, just so they can grab the readers attention and make them believe it's true. No wonder why people just give bad ratings to movies! It makes me sick.

Megaguirus
MemberMothra LarvaeJan-23-2014 11:12 PMThe content of the article is one thing, but I have trouble taking it seriously as a professional piece from Forbes due to the typos and/or grammatical mistakes present throughout. Not only does the article misspell “Godzilla” as “Gozilla,” but it also lacks some commas where they should be present.
This may not be relevant to what the article actually discusses, but still, it’s hard to take a piece seriously when it misspells the title of one of the movies it’s discussing. Not to mention all the other problems people have identified with this article. Either way, I of course hope that it's wrong and that the movie performs well. I personally think it'll do fine.

Linkman89
MemberMothra LarvaeJan-24-2014 1:00 PMAlright while I hope as much as the next person that Forbes is wrong in this case (and I do have a lot of respect for Forbes in general) I've had some worries as of late myself.
Most of the marketing has, indeed, been all viral. Most people I talk to haven't even heard of this movie, and while I do my part to explain the concept of it and often succeed in getting them excited for it, I don't see the studio doing nearly as much as they need to to promote it. We've seen 300 pushed for months. At this point last year we had a couple teasers AND a full trailer for Pacific Rim (actually we had them in December) and that film didn't come out till July! Almost a year ago we had the first trailer for 300 and that showed more than the Godzilla teaser did. Hell, I remember going to the premiere of that 1998 film (which I enjoyed considering I was 8 at the time) and the teasers/trailers for that came out a year prior (remember the Zilla foot stepping on the T-Rex skeleton?) and that film had the Independence Day name behind it. With no Super Bowl trailer I am getting worried. If you look at the marketting for, say, Avatar, a film we can all agree was a HUGE box office success, by this time in the development cycle there were some spectacular trailers and media hype building for it. Little of that is happening for Godzilla outside of Science Fiction style websites and media that tends to focus on comic book style movies. I am stoked for this movie but they really REALLY need to get heavy on the marketting... this spring/summer is going to be stocked full of movies that people will want to see on a limited budget in a bad economy... Godzilla needs to stake out a place in people's minds now.
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