What Gives?????

Your just like me bro....you didn't attend SDCC so you and I are not worthy......we might see something buy Christmas I think....if we're lucky

i honestly gotta say, they did it again they hipped us for absolutely nothing, and its not really fare to unattended comic con members. look i don't mean to wine but we were all looking forward to something, but i guess its whatever...:(

Why does everyone feel so entitled to the trailer footage? There's a reason this stuff is "con-exclusive". It sells tickets and generates buzz. That's the point of Comic Con these days. If you wanted to see something you should have saved your pennies and dimes to go to Comic Con. That's not Legendary's or WB's fault. If they were going to release this stuff online what's the point of attending Comic Con? Look at it this way. Lets say the trailer was released at the same time everyone at Comic Con saw it. Then the people who bought their way to San Diego would be complaining about how they threw their money out the window because they've received nothing exclusive to them. I'm really tired of the complaining. Comic Con never owed us anything. The most we were ever going to get was a trailer description and MAYBE a reveal. But that's it.

Comic Con goers do deserve to get something unique, no doubt, and seeing the trailer first and well before anyone else is fair enough. I do think whining that it hasn't been released to the general public yet is a bit much, particularly when the evidence on the Encounter website suggests them leading towards it with the progression of the timeline. That said, the Con attendees also get to be there for an intimate discussion with the cast which non-attendees will never get, we may see it on Youtube or the Blu Ray, but it's not the same. So never releasing the trailer to the public would be a mistake. I understand not releasing last year's trailer, since a number of things strongly suggest that was simply a test trailer shown to gaugue fan reaction to the tone the film would be taking and server as a showing that this will not be Godzilla '98, but it's not the final Godzilla design or film footage so they didn't feel a need to publish it. This year's trailer should be as it contains real footage that'll be part of the film. It would be a mistake by Legendary not to release it publicly at some point. Not only are there far more potential film goers in the mass public who weren't at SDCC, but I've even read that getting into the panel also meant attendance for other panels in the same hall, which means a number of the people who saw the Godzilla trailer and panel may not even care about Godzilla. There are plenty of hardcore fans, and surely some more fan than people at SDCC, who simply can't afford the time away or the expense of the trip to SDCC. Should Con goers get a special treat, yes, they got the Encounter, the panel, seeing the trailer first, but should non-attendees get screwed, no, it's not as though their absence is a reflection of interest. I'm sure many of us who didn't make it feel a sinking feeling in our stomachs that we missed out on all the festivities. That said, because so much of the Encounter is being shared on the site and apps and such made for non-attendees to join the fun too, I do believe Legendary will put it online, and it's just a matter of waiting. Thankfully, the timelines' halfway through now at 1984.

I get a little tired of anyone who was at SDCC telling us to quit complaining ,...telling us "we should have saved our pennies"? i'm willing to bet I have a better job then most of the goofs who where there but for me,..it's not about saving pennies...it's about having families and responsibilities to others and not just to myself,...most true Godzilla fans are probably in their 40's and 50's....not the age group i'm sure was their........to hold people at fault simply because they have bigger and better things to do with their money,...like taking care of ones family,....should be no reason to keep everyone else in the dark.....again....just sayin'

Legendary said there was something big coming! Failed to mention only people at Comic-Con would see it. It's been a year since the teaser was shown, and the unwashed masses (like myself) have yet to see it! What was the point of even showing the trailer at Comic-Con? If it was for press, FAIL! The press is talking about the Batman/Superman movie. The only talk about Godzilla is about how fans are angry about Legendary basically trolling fans. Go to the Legendary Facebook page. Legendary is posting cos-play videos, and nearly every comment on every post is people angry about not seeing a trailer. Legendary is dooming both Godzilla AND EVERY OTHER FILM THEY ARE WORKING ON!

Whatever your reasons were, the fact is this stuff is con-exclusive. That's just the way the world works. I didn't get to go to the con either. Boo-hoo. But I'd be delusional to believe that the footage is going to get released, because I have self-entitlement issues that get smoke-screened by assuming that I know how to market a movie. And lets face it, unless your job is to head the marketing team of films, no one here knows how to do it. I have no doubt that official trailers and footage will be released sometime this fall, most likely this November or December with "Thor" or some other fall actioner. So simply be patient. Comic Con NEVER said they would release the footage to the public. Ever. Godzilla's presence at Comic Con was to generate buzz and create excitement. Guess what? It worked. Everyone is complaining we don't have a trailer and chomping at the bit to see footage. Meanwhile, the press hypes up the movie's presence for WB/Legendary and all they have to do is sit on their hands while the movie is in post-production and the marketing team gears up their plan for the year's fourth quarter. Man up and deal with it.

First of all, I do know how film marketing works, quit assuming things. Second of all, you want to create [i]positive[/i] buzz and excitement, not the negative buzz and excitement that Legendary has. They should have stated the big surprise they had planned was for Comic-Con attendees only. Like the Amazing Spider-Man 2 makers did. They openly stated that you had to be in Hall "whatever" at Comic-Con to see the Electro reveal (oh, and even having said that they were nice enough to post a mini Electro teaser online for fans not at Comic-Con). Legendary led us on and gave us NOTHING. They are dooming Godzilla to bomb, just like they did with Pacific Rim. As for the other films Legendary was trying to promote at Comic-Con, EPIC FAIL! Legendary has doomed them as well. Is anyone talking about those films on the Legendary Films Facebook page? NO! Every other post is from people furious about Godzilla. You wait too long to show the public anything, the public will no longer care. We live in a era where teasers sometimes come out two or three years before the movie for crying out loud!

I, for one, was happy to see the 'leaked' footage, it's impressive! Although I'm not sure if that wasn't a calculated move on Legendary's part...if it was, it worked. If not, it's a shame that someone had to sneak that out! They shouldn't promise a reveal and not come through. I haven't read enough about what happened, but weren't the masses promised a 'big reveal' Saturday?

FUBAR_Of_Pittsburgh, Do you know about film marketing? I would love to see your credentials. I'm being sincere. Honestly, help me eat my words. What have you been involved in that makes you so powerfully knowledgeable about film marketing? Because it seems to be lacking right now. Lets look at the facts. [i]Man of Steel[/i] did not release a trailer to the public, but only Comic Con attendees last year. As I type this it has made over $600 million worldwide. [i]The Dark Knight[/i] released a soundbyte trailer to the public in 2007, but more footage to the Comic Con attendees only. It made over $1 Billion worldwide. [i]Clash of the Titans[/i] had hardly any presence at all at Comic Con in 2009 and was still a success with almost $500 million worldwide. All of these were Legendary Productions. Did Legendary doom those as well? Meanwhile, [i]Jack the Giant Slayer[/i] had a huge presence from Comic Con last year and it underperformed at the box office. But Legendary has had two massive hits this summer with [i]Man of Steel[/i] and [i]Hangover III[/i]. But all of this is moot. No one is really mad because they're worried about box office receipts. They're mad because they didn't get to see the trailer. But you know what? That's not negative buzz. An example of negative buzz would be if there were negative reactions to trailers or materials. People are just mad. Why? Because they WANT to see footage from this movie. That right there proves they will go see the film. If being angry is "negative press" then the age old adage is true, "The only bad buzz is no buzz." And Godzilla is certainly generating buzz, regardless of how the fanboys on facebook are whining. Legendary never promised a reveal or footage. Edwards and the viral marketing said from day one, "Something big is coming to [b]Comic Con[/b]." Not to your computer. Not to your TV screen. Not to you in a personal email. Comic Con. That's it. The only thing that made promises were reporters and fans spreading rumors. We live in an age where teasers come out early, yes, but we also live in an age of instant gratification-- everyone thinks they're entitled to everything. We need to learn that's not the case. We'll see footage from Godzilla soon enough. Patience.

Two things. Firstly is Legendary et al actually did the SDCC treatment on every continent then there would be little excuse. But, despite the international markets now accounting for more income than USA, this hardly happens. This WILL change slowly as, for example, China over the next 5 years will be far more lucrative than the USA for cinema income. Secondly, I think much of the anger and disappointment isn't even down to no footage being released it that Legendary et al aren't even addressing the disgruntled hardcore fanbase. Marketing and communications go hand in hand, there is no good school in the world that will tell you not talking to your target audience is a good thing. Also don't be fooled simply saying 'Hall H at 1pm, like this' doesn't qualify as competent communications when there is not one single reply to the 1000's of comments that follow. I have worked with large media companies in the past and I certainly can't level any blame at Mr.Edwards or Mr.Cranston but all the aloof execs above them who believe that protecting their IP at the expense at EVERYTHING else is the right tact are certainly part of the problem. It all ties into a far deeper problem that is a debate for another time that addresses issues such as why US media companies don't want Hulu to succeed and why Netflix style services can't get their finger out long enough to release a competent service outside of North America.

As a separate comment, I totally agree that if someone arranges their travel plans, takes time off, buys their ticket and queues up to see SDCC activities that they do deserve something special. That is without question. But, I think you could see SDCC as like going to a football game (not American Football but the must popular sport in the world); you pay to indulge in a passion or hobby and see everything first hand and close up. The solution to SDCC and the movie companies may be a premium stream that generates additional income for SDCC and the movie companies. I for one would have no issue coughing up for that as San Diego is literally the other side of the world.

The problem with the football analogy is that football games, high school, college or professional, take place every week. It's an information flow that is unstoppable to prevent and easier to spread. SDCC happens once a year. It is this exclusive, lucrative event that makes it acceptable to hide such materials from outside the convention. I like the overall comparison to media embargo with stuff like Netflix, but I think the point there is moot. As of right now the withdrawl of information is doing nothing but generating buzz and a strong, almost adolescent desire, amongst fans to see footage from this film. It's tough and I wish I could see the footage as well, but it's a brilliant, almost reverse psychology in marketing that makes this work. I mean, lets be honest. Do you really think anyone is going to boycott any movie just because some people see a trailer earlier than others? Please.

@ GMAN2887 Noted on the football analogy, perhaps the world cup is a better more refined analogy as this happens once every 4 years. I have no intention of boycotting the movie and won't advocate it. To an extent your comments on the 'treat them mean, keep them keen' strategy are sound but at some point you've got to capitalize on the buzz. If you wait too long it is like the fairground hammer and bell game, let the momentum dwindle too much and face having to start from scratch. My main concern is that Pacific Rim was the perfect test subject to take the temperature on Kaiju movies and there has been a lukewarm response for a number of reasons - my own opinion is that it does some things great but other things so-so and it has a gaping big plot hole in it too (a discussion for another time); word is the marketing has been mediocre (the trailer on reflection does give away all the key parts) and on reflection the release date was a highly competitive one (a competition which Pacific Rim lost btw). So this provides a lot of food for thought for Legendary as Pacific Rim didn't fly out of the traps like Avengers, TDK(R) or even MOS. Certainly Godzilla is a global icon, the oldest movie franchise in the world (60yrs in 2014) BUT there hasn't been a US movie since '98 there hasn't been a JP movie since 2004 so there are at least a generation who don't really know the big G. Start the hype train now it is less than a year, so drop a few breadcrumbs.

The '98 version of Godzilla never released a trailer for quite some time; however, they hyped it up for at least six months or more prior to its release and, it didn't do too well. And, to all those saying Legendary doesn't owe anyone anything? Well, neither do the fans owe Legendary anything and if they want the fans to be excited about the movie enough to want to open their wallets to see it, maybe they'd better start thinking about what it is they owe the fans. I haven't went to a move in a theater for years and this is the first movie that's come along which I'm excited enough to see as soon as it's released that I might consider actually going to a theater to watch it. But, if they want to be noobs about everything, I might reconsider and just wait until it comes out used on Blue Ray or, I might just order it on Pay-per-View or wait until it's available On Demand.

Actually '98 Godzilla's first trailer was released just around one year before release. If I remember correctly it was before actual filming began. The euphoria and anticipation was quite big but the movie being a bust got out pretty quickly.

If I may add something. In case some did not know, The newest Hunger Games trailer was released the same day and within the hour it was shown at SDCC 2013. So a trailer is released in the hands of the studio itself. we may not know why they decided not to release it the same day or within weeks of showing it at SDCC 13 but Legendary is right now post production the movie which does take time. Having said that, the studio does plan when would be a good set time to release a trailer to promote the movie. best bet usually they will show it in a big movie like Thor The Dark World or The Hobbit: The Desolation of Smaug. for something like Godzilla, would you rather have them go big on this in promotion?

The hype and buzz WILL start, but lets not kickoff when there's still a lot of time to fill in the game. For now I think the Comic Con buzz is more than enough. Already people are forgetting about their animosity and simply anticipating the movie with talk of what color Godzilla's ray should be, what monsters should appear in sequels, what should the monsters do in this movie, nostalgic talk of the series...etc... There is such a thing as coming in too hot with this stuff. What if the hype train starts too early and by the time the movie is released the general audience is already exhausted of the press? It's reasons like this [i]Argo[/i] won best picture over [i]Lincoln[/i] and [i]Les Miserables[/i]. Everyone had expected one of those two to win before they were even released. Audiences, critics and even the Academy of Arts & Sciences got exhausted of hearing about them and opted for one of the lesser hyped pictures. [i]Man of Steel[/i] (which IS doing well, regardless of these next few words) was expected to hit $1 Billion worldwide by now, according to WB analysts. If we recall, the first trailer came out in front of [i]The Dark Knight Rises[/i] last year. So that didn't help the projected income. And then there's GINO, or Godzilla '98, if you will. That movie had one of the most expensive, widespread and inescapable ad campaigns in cinema history, which included a trailer released a year beforehand, and only made a minor profit, flopping, by industry standards. Granted, [i]Pacific Rim[/i] could have been handled better, but it has little to do with Comic Con. [i]Pacific Rim[/i]'s campaign probably needed to be spread from this past January to its release date. Maybe even December. Instead, only 30% of the campaign budget was used during the course of six months and the last 70% was exhausted during the two weeks before the movie. I'm not sure why this strategy was used, but it is a unique and unheard of way of doing things for a big budget, yet low profile movie. I doubt WB or Legendary will take to that strategy ever again. In my opinion, what needs to happen is by December 2013/January 2014, WB/Legendary needs to focus on a general audience campaign. That way the movie has 4-5 months of a hype machine to fuel its box office draw. That's all that's really needed. Now will they? Maybe, maybe not. Regardless, [i]Pacific Rim[/i]'s box office mistakes and not showing material to general audiences at Comic Con isn't enough for me to not trust them. They have a plan and I can assure you it will be different from the one used for [i]Pacific Rim[/i].